The Lifetime Customer System
What is it that separates some from others in athletics or education or business or the arts, or in any endeavor? It is their drive to do more than is expected or required. One of our company’s core values is Second Mile Service. When focusing on the second mile, we can’t forget there are two miles in play here. So before I show you what’s in it for you in the second mile, lets document the first mile.
The first mile is simply what is required of us. Yes, we are here to help people buy and sell the place they call home, but there is much more going on than just a real estate transaction. There is LIFESTYLE CHANGE being pursued.
Our Lifetime Customer System starts when we first enter into a client relationship and seek to gain an understanding of what the FIRST MILE is. For example, the first page of our Exclusive VIP Seller Agreement, we ask the Seller these 3 questions (you may remember them):
Why are you moving?
What is most important to you in getting your home sold?
What do you feel like has to happen for you to have gotten what is most important to you?
These 3 questions are essentially the Home Owner/Seller laying out their vision for LIFESTYLE CHANGE. No one is better at selling homes faster, for more money and with less hassle than we are, but it is critical that we fully understand the WHY behind the change the client is making. This becomes the FIRST MILE – what it is we must deliver on/what is expected of us (our mandated FIRST MILE).
There can be no second mile service without going the first mile, so what does this Second Mile look like?
Exceeding clients expectations has to be built in to the very fabric of the business from the peoples mind set to the systems to the culture. Anything short would be cutting corners. There really is no Life Time Customer System without being committed to Second Mile Service. They go hand in hand.
At The Sushma Home Selling Team, our Life Time Customer System (part of our second mile service) breaks down in to THREE Programs.
1. YOUR REFERRALS HELP THOSE WHO NEED HELP THE MOST
On the last page of this this newsletter, you will see what I mean by Your Referrals Help Those Who Need Help the Most. As part of our mission, we donate a portion of our income from real estate sale to a very worthy cause. We want you be part of that. It’s likely as you read this, you have received other newsletters, emails, texts and videos about this. So by donating to the Canadian Mental Health Association, you are helping to fight against mental health problems that destroy or cut short the lives of our near and dear ones.
2. WE WILL HELP YOU GROW YOUR WEALTH
We bring to our clients opportunities and education to Create More Wealth by INVESTING IN REAL ESTATE. Many of our clients became Multi-Millionaire NOT from their jobs, but by investing in real estate. We want you and others to have the same opportunity so we built this in to our Lifetime Customer System. Inside this newsletter you will see a presentation of great deals to consider investing in. These are just a sample of the REAL ESTATE available for you to invest in.
Contrary to popular beliefs, you do not need a lot of your own money to become RICH investing in real estate, but, you do need money. We are experts in helping you learn how to use other people’s money to buy distress sales and bank foreclosures, unlocking the equity in your own home to buy 3 houses for the price of one and partnering with others for Apartment Building investments that CASH FLOW every month.
3. WE ARE A RESOURCE FOR YOUR LIFESTYLE NEEDS
You need a resource like a real estate lawyer, mortgage specialist or home inspector? As I type this, one of our approved vendors is headed to my house to finish my basement. This expert will come and do what they do best… finish the basement. They have been vetted through a lot of use so I know they will do a great job and it will be a fair price. This is obviously just one example. Reach out to us if you need contact information of a professional and we’ll send it right over.
Approaching each day with an attitude of ‘good enough never is’ translates into a steady look at questioning the status quo, keeping us dedicated to helping the great people at this historic company over deliver to our most valued people… our customers.
Deliver MORE value than what is/was/will be received = over deliver = Lifetime Customers.
Keeping you informed!
Go Serve Big!!!